Local Search Engine Optimization (SEO) refers to a series of coordinated steps that increase the chance of your website showing in the search engine results results page (SERP). People also refer to this presence in the SERP as Organic Search Results.
Presence on the SERP for terms important to your law firm leads to increased traffic and leads from your website. While your practice does not pay for each visitor to the website from organic search results, there is ongoing effort and time required to optimize the website and achieve top rankings.
SEO generally has a very high return on investment because people using search engines and specific keywords have high intent to purchase. That means that rather than having to convince someone that they need your service, traffic from SEO visitors have already indicated their interest by searching for keywords that match your business category. SEO typically shows up as one of the lowest cost lead sources in annual surveys of marketers.
SEO Process Overview
Good website rankings are driven by content on your website and the links and content from other sites. With this in mind, the bullets below summarize our process for optimizing your website’s rankings:
- Keyword discovery
- Content generation
- Content distribution